Privacy Policy

1. Introduction

Welcome to mostlywines ("we," "our," or "us"). We are committed to protecting your privacy and ensuring transparency about how we collect, use, and share your personal information. This Privacy Policy explains our practices regarding data collection when you visit our website at mostlywines.com (the "Site").

By using our Site, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Information You Provide

• Email Address: When you subscribe to our newsletter, we collect your email address to communicate with you about wine recommendations, exclusive offers, and updates.

2.2 Automatically Collected Information

• Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to collect information about your browsing behavior, preferences, and interactions with our Site.
• Usage Data: We collect information about how you access and use our Site, including your IP address, browser type, device information, pages visited, time spent on pages, and referring URLs.
• Analytics Data: We use Google Analytics and Google Tag Manager to understand user behavior and improve our services.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To send you wine recommendations, curated content, and exclusive offers
• To communicate updates about our products and services
• To improve and optimize our website and user experience
• To analyze Site traffic and user behavior
• To display relevant advertisements through our advertising partners
• To comply with legal obligations and protect our rights

4. Advertising and Third-Party Services

4.1 Ezoic Services

This website uses the services of Ezoic Inc. ("Ezoic"), including to manage third-party interest-based advertising. Ezoic may employ a variety of technologies on this website, including tools to serve content, display advertisements and enable advertising to visitors of this website, which may utilize first and third-party cookies.

A cookie is a small text file sent to your device by a web server that enables the website to remember information about your browsing activity. First-party cookies are created by the site you are visiting, while third-party cookies are set by domains other than the one you're visiting. Ezoic and our partners may place third-party cookies, tags, beacons, pixels, and similar technologies to monitor interactions with advertisements and optimize ad targeting. Please note that disabling cookies may limit access to certain content and features on the website, and rejecting cookies does not eliminate advertisements but will result in non-personalized advertising. You can find more information about cookies and how to manage them here.

The following information may be collected, used, and stored in a cookie when serving personalized ads:

• IP address
• Operating system type and version
• Device type
• Language preferences
• Web browser type
• Email (in a hashed or encrypted form)

Ezoic and its partners may use this data in combination with information that has been independently collected to deliver targeted advertisements across various platforms and websites. Ezoic's partners may also gather additional data, such as unique IDs, advertising IDs, geolocation data, usage data, device information, traffic data, referral sources, and interactions between users and websites or advertisements, to create audience segments for targeted advertising across different devices, browsers, and apps. You can find more information about interest-based advertising and how to manage them here.

You can view Ezoic's privacy policy here, or for additional information about Ezoic's advertising and other partners, you can view Ezoic's advertising partners here.

4.2 Gatekeeper Consent Management

We use Gatekeeper as our Consent Management Platform (CMP) to comply with privacy regulations like GDPR and CCPA. Gatekeeper helps manage your cookie preferences and consent choices.

4.3 Google Services

We use the following Google services:

• Google Analytics: To analyze website traffic and user behavior. Learn more at: Google Privacy Policy
• Google Tag Manager: To manage tracking codes and marketing tags

4.4 Vercel Analytics

We use Vercel Analytics to monitor website performance and Core Web Vitals. Vercel collects anonymized data about page loads and user interactions.

5. Cookies and Tracking Technologies

We use the following types of cookies:

• Essential Cookies: Required for the Site to function properly
• Analytics Cookies: Help us understand how visitors use our Site
• Advertising Cookies: Used to deliver relevant ads and measure ad effectiveness
• Preference Cookies: Remember your settings and preferences

You can manage your cookie preferences through our consent banner or by adjusting your browser settings. Note that disabling certain cookies may affect your experience on our Site.

6. Email Communications

We use Resend to send email communications. When you subscribe to our newsletter, we store your email address and use it to send you:

• Welcome messages
• Wine recommendations and educational content
• Exclusive offers and promotions
• Product updates and announcements

You can unsubscribe from our emails at any time by clicking the "unsubscribe" link in any email we send.

7. Data Storage and Security

We store your information securely using:

• Database: PostgreSQL hosted on Neon (serverless database platform)
• Encryption: Data is encrypted in transit using SSL/TLS
• Access Controls: Limited access to personal data on a need-to-know basis

While we implement reasonable security measures, please note that no method of electronic storage is 100% secure.

8. Data Sharing and Disclosure

We may share your information with:

• Service Providers: Third-party vendors like Ezoic, Resend, Neon, Vercel, and Google who help us operate our Site
• Advertising Partners: To display relevant ads (data is typically pseudonymized)
• Legal Requirements: When required by law or to protect our rights
• Business Transfers: In connection with a merger, acquisition, or sale of assets

We do not sell your personal information to third parties.

9. Your Privacy Rights

Depending on your location, you may have the following rights:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete data
• Deletion: Request deletion of your personal information
• Objection: Object to processing of your personal information
• Data Portability: Request transfer of your data to another service
• Withdraw Consent: Withdraw consent for data processing at any time

To exercise any of these rights, please contact us at: [email protected]

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

11. Children's Privacy

Our Site is intended for users aged 21 and older (or the legal drinking age in your jurisdiction). We do not knowingly collect personal information from individuals under the legal drinking age. If you believe we have collected information from someone underage, please contact us immediately.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on this page and updating the "Last Updated" date. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: